An introduction to Lean

If there’s one thing the Japanese know a lot about, it’s effective car production. And that’s where the term Lean derives from – it all began at Toyota when the car manufacturers found a new, more efficient method of producing the cars valued by its customers.

The principles learned at Toyota became known as Lean, and are now more of a management philosophy that can be applied to almost any business. At its core is the principle of creating value by reducing unnecessary risk and waste. More recently the term has become synonymous with startups, thanks to Eric Ries (a successful Silicon Valley entrepreneur and former software engineer) and his Lean Startup movement.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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