Using the right tone of voice for your brand

Tone of voice across your brand communications is as important as your visual identity. Innocent does this brilliantly. Give the company a call and you'll hear the following on the other end of the line: "Hello, Innocent banana phone".

Look on the bottom of an Innocent bottle and there'll be a message – maybe "stop looking at my bottom" (insert snigger here). The campfire cooking instructions on one of its veg pots say, "Pour contents into cooking pot. Sing campfire songs until bubbling nicely".

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.