Adaptive logos are everywhere

Adaptive logo designs
(Image credit: Meta / Apple)

Traditionally, brands have a limited number of logo variations that they stick to almost without exception. Style guides dictating the official brand colours and applications play an important role in creating a consistent memorable brand identity. But more and more brands are now breaking the mould – at times.

Adaptive logos, a term used to describe logos that are designed to have more than one iteration, are becoming an increasing tendency in logo design. The idea is that a brand's logo is designed to make it easy to adapt to uses, and that variations are developed for different purposes (creating variations is usually a lot easier when the logo is simple and easily recognisable – see our tips on how to design a logo).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.