No, Tim Cook didn't just announce the iPhone Ultra

Even before the iPhone 14 was released in September, we began to hear rumours about the Apple's 2023 phone line up, which will presumably include the iPhone 15 and iPhone 15 Pro. But one of the most enduring rumours has been speculation about the introduction of an entirely new model, the iPhone Ultra.

We've heard all kinds of things about the rumoured iPhone Ultra since – including that it will be made from titanium. The most obvious conclusion is that it would inevitably be more expensive than even the iPhone Pro Max – which is why a casual comment from Tim Cook is being treated almost as confirmation that the iPhone Ultra is real (for the current line up, see the best iPhone 14 prices).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.