'3D is an important differentiating factor for artists': How to upskill, according to Adobe's senior director of 3D

3D designers have never been more in demand. From film and TV to commercial applications like advertising and online shops, 3D is everywhere. So, according to François Cottin, Senior Director of Marketing, 3D at Adobe, it's a great time to learn 3D skills as they can help you become better in your own field – or even provide you with a whole new career.

"If you can do some 3d convincingly you can view your graphic design work in context," Cottin says. "This is helping you become a better graphic designer, a better video editor, and we see that as a very important differentiating factor today for artists. But also if you want to embrace more of a career shift and become 3D-centric, the demand in the field is crazy."

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.