AI logo generator could be the future – but is it a good one?

AI logos
Some of Zyro's AI logo designs (Image credit: Zyro)

When it comes to branding, a company's logo is possibly the most essential element of all. It's often the first thing people see – and if you get it right, they'll soon be able to recognise it anywhere. That's why brands have to pay a professional designer big bucks to create one, right? Perhaps not, if a curious new design tool has anything to say about it.

Website builder Zyro has launched a brand new logo generator which uses artificial intelligence to create a design from scratch, in what the company calls a world first. Could this be the future of branding? We wouldn't suggest abandoning our logo design guide just yet. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.