I create 3D art for a living, and Apple's M3 chip has made me rethink using a PC

Maxon Redshift and Cinebench optimised for Apple M3 Chips; a laptop on a wooden table running 3D apps
(Image credit: Maxon)

Apple's new M3 chips have just shifted my view on using a MacBook for 3D rendering and 3D art. I have more than 20 years experience in the 3D industry, including as a studio lead, and Apple just gave me a new option.

In general, Apple MacBook’s have been the favoured choice for using Adobe software like Photoshop, the view being these are great for graphic design and 2D digital art; 3D artists have traditionaly used powerful PCs and workstations (read our feature on workstation versus consumer PC for a breakdown). 

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Paul Hatton

Paul is a digital expert. In the 20 years since he graduated with a first-class honours degree in Computer Science, Paul has been actively involved in a variety of different tech and creative industries that make him the go-to guy for reviews, opinion pieces, and featured articles. With a particular love of all things visual, including photography, videography, and 3D visualisation Paul is never far from a camera or other piece of tech that gets his creative juices going. You'll also find his writing in other places, including Creative Bloq, Digital Camera World, and 3D World Magazine.