Why Apple's Vision Pro app gamble will pay off

Apple Vision Pro OS; a screen of someone using an VR headset
(Image credit: Apple)

Last week Apple launched the official visionOS Design Kit for Figma and further bolstered its promise to help creators get up to speed with developing for the new mixed-reality headset. The goal is to side-step the greatest threat to all new tech: launching without killer apps or must-use software.

Apple Vision Pro is due for release in 2024, starting at $3,499 / £3,499, and with this early release of visionOS Apple is gambling that apps already on its App Store will work with the new AR / VR headset. It's a good plan, and Apple has already name-dropped key first- and third-party apps during the headset's reveal at WWDC showcase.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.