The new Australia Made logo has a hidden meaning

The new logo for Australian Made
(Image credit: Australian Made)

Back in July 2020, Australian Made revealed its brand new logo, which was to be put on some Aussie-made products. Despite it costing millions of dollars, the design flopped as people thought it looked like a virus – and considering we were at the height of the pandemic at the time, it didn't land well with, err, anyone. 

Now Australian Made has revealed a brand spanking new logo to replace its pricey faux pas. The new design (see above) incorporates the kangaroo from the original logo, mixed with the gold beads of the second virus-esque design (see below). It's worth noting that the second design was actually supposed to resemble a golden wattle, Australia's native flower. 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.