I can't decide if Burger King's ghost billboards are dumb or brilliant

Whopper burger with a red line through it
Not a Whopper in sight (Image credit: DAVID Madrid/Future)

When it comes to ingenious print advertising, Burger King is up there with the best of brands. Often taking swipes at its most famous McRival, the burger pedlar's ads are frequently irreverent. But its latest Halloween-themed is so hilariously lazy that I can't decide if it's terrible or brilliant.

The brand's new 'Ghost Campaign' is exactly that – a campaign without any assets. Well, that's not strictly true, there's a video explaining the concept. But the whole thing centres around a bunch of 'invisible' billboard ads that don't exist. Take a picture of one, and you could win yourself some (real) food. (For some actual brilliant ads, check out our roundup of the best billboards around.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.