Perhaps one of the best things about being alive in the social media age is the unsightly rush to have opinions whenever a new logo design (opens in new tab) is revealed. Given any new logo, the internet – that is, Twitter – can't wait to critique its every detail and pick apart all its faults. It's the first step on the road to being hailed as a modern design classic a few years down the line.
- 10 of the best logos ever (opens in new tab)
Even better is when a well-meaning but entirely unqualified CEO decides to take matters into her own hands and design the logo herself, as Marissa Mayer infamously did with the Yahoo! logo back in 2013 (opens in new tab). So the news this morning that the First Lady of the United States had unveiled an exciting new initiative and also designed the logo (opens in new tab) had us, quite reasonably, rubbing our hands in glee.
Melania Trump's initiative, entitled Be Best (opens in new tab), aims to encourage children to literally be best in their individual paths, while focusing on the three biggest issues facing young people today: well-being, social media use, and of course, opioid abuse.
While it's clearly driven by the very best intentions, it's already drawn plenty of internet shade, particularly for the jarringly ungrammatical name and its pamphlet on safety online (opens in new tab) that's a mildly updated copy of another pamphlet from 2014 (opens in new tab). But what's really got us going is that logo.
According to the White House, FLOTUS designed it herself, and while Melania has form for claiming other people's work as her own (opens in new tab), in this case we can quite believe it. Apparently Melania likes clean lines and wanted something that would appeal to children, and this is the result.
Melania Trump designed the “Be Best” logo herself, an East Wing official told us. She likes clean lines, the official said, & wanted something that would appeal to children pic.twitter.com/6lABdOjkHpMay 7, 2018
An unkind person might suggest that it looks like it was scrawled with a chisel tip marker in five seconds, then scanned and coloured in Photoshop. We think it looks more like it was drawn on-screen using free chisel tip Photoshop brushes (opens in new tab). Others have been less kind.
Shouldn’t “Be Best” be either “be the best” or “be better,” or no? I really hate this campaign name by the #FLOTUS. As a designer, I really hate the low-budget, low-effort, fake flat tip marker aesthetic of the logo. It painfully does not live up to the ideal to “be best.” pic.twitter.com/BWsOGA3gGNMay 7, 2018
Beeee best! Beeee bestDesigners are to be testMelania be design logoNo will be unimpressedFirst ladyArt be serveShe won't be fry optic nerveCan be designer your wishesDon't believe me? Ask be missus.May 8, 2018
The saddest part about @FLOTUS Be Best "logo" is that she still probably ripped it off from some @fiverr designer pic.twitter.com/bO4DE1WGXUMay 8, 2018
I love how that Be Best logo was clearly designed by someone who was just randomly dicking around with paths in Illustrator pic.twitter.com/5sVE9NxGhzMay 8, 2018
For once, we're enjoying a social media logo backlash without an ounce of the usual low level guilt that we usually feel when everyone's ripping on a perfectly acceptable design that's just a little unexpected and different. Keep it coming, Twitter.