Citroën sues Volvo's Polestar in bizarre logo dispute

We've seen lots of new car logos in 2020, with various brands from BMW to Nissan offering a contemporary take on their existing symbols this year. One car manufacturer that hasn't updated its look lately is Citroën – but perhaps that's because it's had its eye on another brand's logo instead of its own.

Citroën has successfully sued Swedish automotive brand Polestar (owned by Volvo and Geely), with a judge ruling that the latter's logo is too similar to Citroën's. An easily mistakable symbol is one of our cardinal sins of logo design – but how similar are the two logos really?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.