Embarrassing Coca-Cola design fail bemuses the internet

One inevitability of Pride month is what's (un)affectionately known as Corporate Pride – which, as the name suggests, involves all manner of brands paying lip service to the cause with rainbow logos and the like. One of the slightly more creative efforts this year came from Coca-Cola – but it appears to have backfired spectacularly.

The company's new custom bottle creator lets users personalise a rainbow-coloured Coca-Cola bottle sticker by entering a word, name or phrase of their choice. But the list of banned phrases, as well as some that are allowed, has proven somewhat questionable. (Check out our best print ads for some bold advertising that actually works.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.