This is the weirdest sports rebrand I've seen yet

Columbia Fireflies Carolina Grits merchandise
(Image credit: Columbia Fireflies)

We've seen some weird sports logos and branding over the years, but this one takes the biscuit... or the corn. Minor League Baseball team the Columbia Fireflies have decided to adopt an 'alternate identity' for six fixtures during the 2024 season, and it seems they were feeling hungry when they brainstormed ideas. 

The team will rename itself the Carolina Grits (polenta to anyone not in the US). And the initiative comes complete with a new uniform design and a logo that depicts a baseball cap full of hominy porridge wielding a spoon as a bat (do we have a challenger for our pick of the best sports logos?).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.