Corel has a new name and logo (and I have some questions)

Most digital artists are familiar with Corel, the brand behind apps including CorelDRAW and Corel Painter. But after a comprehensive rebrand, the company is has changed its name, logo and entire visual identity, giving users a new name to get used to – Alludo.

That's right, Corel is now Alludo (pronounced “ah-LOO-dough"), and it has a brand new logo that's, er, open to interpretation. Whatever it's meant to look like, I'm not sure it'll be hitting our best logos roundup any time soon. (Don't worry, Alludo – CorelDRAW is still one of the best graphic design tools.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.