Disney ditches Splash Mountain theme in much-anticipated rebrand

Splash Mountain
(Image credit: Disney)

Disney has confirmed that Splash Mountain is to be replaced by The Princess and The Frog, releasing concept art and details of the ride's premise. Song of the South has been in residence on the mountain since the ride was first imagined in 1987 but due to outdated cultural depictions and problematic themes, it's finally being ditched – an unsurprising move given the film is firmly locked in the Disney vault, unavailable for streaming on Disney Plus or purchase on DVD.

According to Disney, the reimagineering (a word we're pretty sure Disney made up) of the ride has been in the works since last year, predating much of the recent pressure to rebrand Splash Mountain, which included a petition supporting The Princess and the Frog as an alternate theme, signed by 22,000 people. Some fans were so inspired by the idea they created their own concept art for the ride (create your own with these Cinema 4D tutorials). 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.