Disney's Splash Mountain needs a rebrand, but what should it look like?

Disney Splash mountain rebrand
(Image credit: Disney)

Pressure has been mounting on Disney to rebrand Splash Mountain, one of its most well-known rides. Built in 1986, the ride is based on the 1946 film, Song of the South, which has not been released on home video in the US (and does not appear on Disney Plus) due to its glorification of slave culture and inclusion of racist tropes.

One detailed series of concept art shared on Twitter replaces the current ride's theme with the 2009 film The Princess and the Frog – a film praised for its celebration of black culture and the first to feature a black Disney princess. Many petitions have been launched calling for the rebrand of Splash Mountain, and over 21,000 people added their support to using The Princess and the Frog as a suitable replacement. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.