Disney's Frozen gets negative space Broadway poster

Remember Frozen? If you were a sentient human in 2013, chances are the fantasy film's musical number Let It Go popped into your head when you saw this article. So it makes sense that the Disney Theatrical Productions have adapted Frozen into a Broadway musical, set for release next spring.

To promote the movie, a new poster was in order. Organising one fell to Andrew Flatt, Disney Theatrical's senior vice president for strategy, marketing and revenue.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.