This is it. The best Christmas ad of 2020

Normally by mid-December we might be feeling a little fed up of Christmas ads. This is no ordinary year though, and we'll take happily take all the Christmas cheer we can get. But while we've seen some great examples over the last couple of months, a late entrant from a German pharmacy might just be the best of the bunch.

The ad for Doc Morris follows the story of an old man and his fitness regime, which involves repeatedly lifting a single heavy weight throughout the seasons. Good luck holding back the tears when the man's reason for building up his strength is revealed at the end of the ad, though.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.