EA's new Frostbite logo is giving me the feels

The new Frostbite logo from Electronic Arts
(Image credit: Electronic Arts)

The video games publisher Electronic Arts has revealed a new logo for Frostbite, the multi-platform game engine that powers its biggest franchises. The new Frostbite logo design still features a hand, but it's much softer and no longer shattered into a million lethal jagged shards.

EA says there's a deep meaning behind the change, which is intended not only as a visual shift but also to represent a more profound philosophical evolution for the brand. It might be too late to make it into our pick of the best and worst new logo designs of 2023, but I'm quite taken the newfound cuddlesome approach.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.