The best and worst new logo designs of 2023

Pepsi, Burberry and X logos
(Image credit: Pepsi/Burberry/X/Future)

2023 has been a big year for rebrands, which means it's also been a big year for logos. And while recent years have seen pretty much every brand in the land adopt a simple (read: dull), flat, sans-serif wordmark, plenty of designers appear to have reversed course this year, with a notable number of brands resurrecting logos from their own history books.

Below are some of the most notable new logos we've seen in 2023 – some of which were triumphs, and others that, judging from the response online, didn't quite hit the mark. And if you're in the mood to look to the future rather than the past, take a look at some of our anticipated graphic design trends for 2024.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.