40 brand logos with hidden messages
The likes of FedEx, Amazon, BMW and more have hidden messages within their logos – this infographic reveals all.
We see logos of iconic brands almost everyday, but did you know some have hidden messages you may not have noticed? With some outstanding uses of colour as well as amazing examples of negative space, big brands such as FedEx and Amazon are packing more into their logos than previously thought.
This handy infographic from the team at Made By Oomph charts the hidden messages of 40 big brands, from online retailers to local zoos. Including everything from aspects of the company within the logo design itself, to hinting at the services they can provide, the creators of said logos certainly know what they're doing.
Whilst some are more obvious than others, this infographic will definitely provide some logo design inspiration and an insight into the workings of some of the biggest brands on the planet. Next time you're scanning the shelves, you might want to take a closer look.
Like this? Read these:
- We reveal where to find logo design inspiration
- Can you guess the logo in this design quiz?
- Browse our collection of the best free fonts
- These free textures will add depth to your designs
- Inspiring examples of letterpress business cards
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
Related articles
- Artists are making Spotify Wrapped interesting again with a new viral trend
- 10 graphic design trends to watch in 2025 (plus 4 to avoid)
- The cute new logo animation is the best thing about the Louis Vuitton x Takashi Murakami rehash
- “We knew it would be special”: how design team Fluid created art and ad campaigns for two decades of Final Fantasy