We see logos of iconic brands almost everyday, but did you know some have hidden messages you may not have noticed? With some outstanding uses of colour (opens in new tab) as well as amazing examples of negative space (opens in new tab), big brands such as FedEx and Amazon are packing more into their logos than previously thought.
This handy infographic from the team at Made By Oomph (opens in new tab) charts the hidden messages of 40 big brands, from online retailers to local zoos. Including everything from aspects of the company within the logo design (opens in new tab) itself, to hinting at the services they can provide, the creators of said logos certainly know what they're doing.
Whilst some are more obvious than others, this infographic will definitely provide some logo design inspiration and an insight into the workings of some of the biggest brands on the planet. Next time you're scanning the shelves, you might want to take a closer look.
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