Can you figure out these expressive type designs?

Typography logo
(Image credit: Mustafa Ömerli)

Get ready to pay close attention, because these typographic designs aren't quite what they seem. Created by designer Mustafa Ömerli, this clever typography series contains both hidden and obvious messages in order to give literal sense to the word being spelt. 

Shared on Ömerli's Instagram page, each word features a design that reflects its meaning. Just take the word 'hidden' (above). Did you notice that some subtle sharp serifs on the 'H' and 'D' create the letter 'I'? It's a brilliant use of negative space.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.