Finally, flushable period pads are here

Fluus packaging
(Image credit: Fluus)

Fluus is the world's first fully flushable period pad. Yes, you read that right, you can flush it down the loo, it won't block your drains, and will magically dissolve down to the size of half an eyelash.  

Mother Design was enlisted to create an identity to tell the world about the product. The resulting campaign sensibly centres around the pads' USP – their flushable nature. According to the brand, people don't necessarily know that you can't flush other sanitary towels down the toilet, so around 30 per cent of towels are flushed, which is terrible news for drains and the environment. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.