New General Motors logo has a clever hidden message

General Motors logo
(Image credit: General Motors)

General Motors has rolled out a new brand identity as part of a drive to increase adoption of electric vehicles. It claims its new look – created by in-house designers – is more "modern and vibrant" than the previous blue square. But is it up to the job?

The rebrand swaps out the old logo's dark blue background with a white lettered uppercase monogram for a light blue lowercase 'gm' with a gradient, which sits in a white box outlined by the same light blue. Instead of having an underline on both letters, there's now a line under just the 'm'. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.