Iconic Go.Compare mascot gets a playful rebrand

Go.Compare rebrand animated logo
(Image credit: Go.Compare/Ragged Edge)

Price comparison website Go.Compare has undergone a stylish rebrand, enforcing the company's reliable yet playful identity. The creative new look puts mascot Gio Compario (yes, he has a name) at the heart of its design, bringing a welcome sense of character to the somewhat sterile insurance field.

While there's divided opinion around whether brand mascots are still relevant, Go.Compare's rebrand proves that mascots can reinforce a brand's image for the better. With a fresh marketing tone carried by a warm, bespoke typography, the rebrand embodies trust, comfort and inclusivity. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.