Switchboard’s rebrand masters modern LGBTQIA+ branding

Switchboard rebrand
(Image credit: Switchboard/Nice and Serious)

UK-based LGBTQIA+ support line Switchboard has unveiled a stylish new brand identity to mark its 50th anniversary. With a refreshed logo, contemporary colour palette and a playful new illustration style, the rebrand has a distinctly modern feel while honouring Switchboard's heritage with design motifs from its rich history.

Switchboard's reimagined identity feels in line with modern design trends, expertly balancing characterful design with bold graphics to draw the eye to an important cause. At its centre, the colourful rebrand is an amalgamation of the voices and experiences integral to shaping the support line and its wider community – a bright homage that embodies pride and strength. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.