Why the Hershey's logo is more complex than you think

A packet of Hershey's kisses
(Image credit: Hershey's)

We love an innovative and iconic logo here at Creative Bloq, especially when the design features an Easter egg. That's why the Hershey's Kisses logo has caught our attention today. The design has us begging the question, how many Kisses are there?

The design (see above) famously features two Hershey's Kisses as well as the 'Hershey's' and 'Kisses' wordmarks. But did you ever notice the third kiss in the logo? Sneakily slotted between the 'K' and the 'I' of 'Kisses' is a third chocolate on its side. If you're hoping to create your very own logo, then make sure you check out our roundup of the very best free logo makers to help you get started. 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.