This guide highlights everything that's wrong with modern branding

Bland guidlines
(Image credit: Vikki Ross. Grace State, Mellor&Smith)

Sometimes creative briefs can get a bit, well, boring. After all, there are only so many times designers can read the same buzzwords before their eyes glaze over and their creativity dries up. If this sounds familiar, this parody branding deck that pokes fun at bland guidelines is sure to make you laugh.

Created by copywriter Vikki Ross in partnership with ad agency Mellor&Smith and its junior designer Grace State, the Bland Book is a parody of the decks that brands give designers to help them get a feel for a company. In particular, the Bland Book takes a swipe at companies who describe themselves with mundane and meaningless phrases like 'dedicated', 'authentic' and 'passionate'.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.