Hilarious sketch pokes fun at Avatar's Papyrus logo

Have you ever looked at a logo design and just been floored at how basic it is? Dumbfounded by the sheer audacity of the designer who apparently just typed up some text, selected a distinctive font then called it a day? There are plenty of designs out there that look too simple to be true, but this brilliant sketch about Avatar’s Papyrus logo pushes the idea of apparently lazy logos to the limit.

In the sketch, which was broadcast on a recent edition of American comedy show Saturday Night Live, host Ryan Gosling plays a man frustrated by the logo of James Cameron’s 2009 blockbuster Avatar. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.