Apple's 'brand new' iMac is here (and we can't help but feel a bit disappointed)

new iMac
Apple's new iMac looks familiar (Image credit: Apple)

Apple hasn't let the coronavirus pandemic stop it from releasing all manner of new products in 2020, from a new iPad Pro to an updated MacBook Pro, via a brand new iPhone SE. Now Apple has added a refreshed 27-inch iMac to the list, and like pretty much everything Apple has released this year so far, it features an almost identical design to its predecessor.  

Under the hood, the new iMac features a ton of upgrades including 10th generation Intel processors, double the memory capacity and four times the storage capacity. But in today's new frontier of video calls and home working, perhaps the most exciting upgrades come in the form of a new 1080p FaceTime camera and "studio-quality mics". The iMac is already our best computer for video editing, but it could soon be the best for video conferencing too. (Plus, see here for our review of the iMac 2020.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.