Apparently Apple could need Google's help with AI

With just six months to go until the presumed September release of iOS 18 and iPhone 16, intel on new features has has been fairly scarce so far. One thing we do know from Tim Cook himself is that Apple is keen to keep up (or catch up) with the explosion in artificial intelligence, but the question has been how.

Apple is rumoured to be working on a large language model of its own under the codename Ajax, but this presumably still has some way to go compared to offerings from the likes of Google and Open AI. And it seems that the solution for now may to bring in one of those companies.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.