The best thing about the John Lewis Christmas ad isn't the actual ad

Screenshot from the John Lewis Christmas ad 2021
(Image credit: John Lewis)

It's that time of year again – Christmas is around the corner, Michael Bublé has started defrosting, and John Lewis has just released its new festive ad. As usual, the UK department store's ad is a somewhat saccharine affair that tugs on the nation's collective heartstrings. But as any Twitter user will tell you, the best thing about the John Lewis ad is never the ad itself.

Every year, Twitter user @JohnLewis is inundated with complaints, compliments and customer service queries, and it reaches a fever pitch when the Christmas ad arrives. If you haven't guessed by now, this particular John Lewis is not a department store. It is a human man. Fancy creating a festive feature of your own? Check out the best laptops for video editing

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.