John Lewis’ new Christmas ad is a welcome break from saccharine sop

John Lewis 2023 ad featuring boy and Venus flytrap
(Image credit: John Lewis & Partners)

In the UK, the annual John Lewis Christmas ad is something of a national event. To me, it marks the start of the festive season (which seems to be earlier with each coming year) and brings the promise of wholesome, sometimes tear-jerking festive feels – but this year things are a little different. 

The retailer has just launched its annual advert, complete with a fresh tone that's a welcome change (you won't be needing the tissues for this one). Working with a brand new agency, the ad is certainly a shift from what we're used to, but I think it's about time we welcomed some diversity in Christmas messaging. (For more advertising inspiration, check out our collection of the best print adverts). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.