New John Wick 4 poster features an awesome optical illusion

John Wick 4 poster
(Image credit: Summit Entertainment/Future)

If you feel that film posters aren't what they once were, you're not alone. Fans have been decrying the banality of the ubiquitous 'floating heads' design for years now, and genuinely original ideas seem few and far between in 2022. But the new John Wick poster is bucking the trend.

At first glance it looks like a simple headshot character poster, but look a little closer and you'll see that John Wick's tie is in fact a hourglass. And it's filled with bullets, because why not? And that's not the only visual flourish – the logo also features an ingenious design touch. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.