People can't believe how similar these regional McDonald's ads are

A still from a localised McDonald's advert
(Image credit: McDonald's)

I've always been fascinated by how branding varies from country to country. As a kid even short hops across from the UK to Europe would reveal brands that looked familiar but exotic, often with slightly different products, names logo designs and packaging.

Today the world is more globalised and many brands have adopted global identities, but regional differences still require changes in brand assets. That's given birth to the phenomenon of 'glocalization'. And it can be striking how subtle some of the differences are when it comes to a massive global brand like McDonald's. The TikTok below provides an interesting example (it could be one of the best McDonald's adverts). Can you spot all the differences?

@marketingmeetup

♬ original sound - The Marketing Meetup

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.