Louis Vuitton optical illusion divides the internet

Every now and again the internet serves up a controversial colour-based question that splits people firmly down the middle. Whether you thought that dress was white and gold, or blue and black, you'll be pleased to hear another corker has been found. This time it's in the high-end form of some Louis Vuitton sneakers.

Twitter are these White or black because all I see is white 😂 pic.twitter.com/KSnfJZiPkxJanuary 27, 2020

All we see is black. And others see only white. But not everyone is so certain.

I could only see black and couldn't figure out how they were possibly white but now I see white and I can't see black anymore wtfJanuary 27, 2020

There are several theories floating around as to why this might be the case. Many commented that the shoes have been photographed in the dark with the flash on, which gives the impression of the white shoes being black. And the LV emblems may be glow-in-the-dark, apparently. One commenter suggests changing the brightness on your computer screen, which shows the sneakers as white (below).

LV shoes — Turn the brightness up and you'll get closer to reality (Image credit: Alistair)

Gino's poll currently shows that 44.2 per cent of the Twitterverse believe the shoes to be white, and 53.4 per cent see them as black. The rest chose the 'other' option, so who knows what colour those folk are seeing.

The optical illusion may not be as controversial as these moments in branding, but these conundrums are a way to wile away a few minutes pondering the reality of what lies before you. And they spark a great debate, too.

What do you see? Share your thoughts on Twitter or Facebook.

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Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.