Apple’s Magic Keyboard is now available (for a not-so-magic price)

iPad Pro
(Image credit: Apple)

As well as revealing a brand new iPhone SE, Apple yesterday announced that one of its most anticipated upcoming products is now available to preorder. The Magic Keyboard for the 2020 iPad Pro was unveiled alongside the new tablet last month, and said to be arriving in May. However, it appears to be hitting the shelves sooner than expected. As of yesterday, the keyboard is available to order from the Apple Store, with units set to be delivered next week.

Apple has been touting the iPad Pro as a laptop replacement for years now, most (in)famously in its 2018 ads in which a young tablet user asks, "What's a computer?". While the ads were derided at the time, the tech giant has doubled down on the messaging – the message for the 2020 iPad and Magic Keyboard (below) proudly proclaiming: "Your next computer is not a computer." 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.