Viral TikTok video exposes the fruity side of Haribo's Maoam packaging design

Ready to have your childhood ruined? A viral video currently doing the rounds on TikTok has drawn attention to the seemingly X-rated packaging design for Haribo's Maoam sweets. And, well, yes. We can certainly see it.

Viewed over three million times, the clip (below) simply asks 'Why have we never realised what Maoams are actually doing?', while displaying six different illustrated wrapper designs – all of which depict fruit-based characters in some rather, er, compromising positions. It seems Haribo's character design is fruity in more ways than one.

@mitchxllt

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♬ original sound - Mendel & Judah Abehsera

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Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.