Viral TikTok video exposes the fruity side of Haribo's Maoam packaging design

Ready to have your childhood ruined? A viral video currently doing the rounds on TikTok has drawn attention to the seemingly X-rated packaging design for Haribo's Maoam sweets. And, well, yes. We can certainly see it.

Viewed over three million times, the clip (below) simply asks 'Why have we never realised what Maoams are actually doing?', while displaying six different illustrated wrapper designs – all of which depict fruit-based characters in some rather, er, compromising positions. It seems Haribo's character design is fruity in more ways than one.

@mitchxllt (opens in new tab)

You Learn something new everyday ‼️ ##TechTokTips ##fyp ##AirPodsJUMP ##LiftLockPop ##fypシ ##fy ##viral ##foryoupage ##trending ##funny

♬ original sound - Mendel & Judah Abehsera (opens in new tab)

From typographical blunders to the only logo ever to receive a police complaint, we've seen plenty of accidentally offensive designs over the past few months – and perhaps that's exactly what's happened here. Surely the designers didn't intentionally design a bunch of NSFW sweet wrappers, right? The fruit are all just play-fighting, right? Right? 

Maoam packaging

Perhaps there's a perfectly innocent explanation for all this (Image credit: Haribo)

Well, as is the case with all cursed images on the internet, once you see it, you can't unsee it. And it seems Twitter users have been seeing it for a while, with tweets highlighting the questionable packaging popping up regularly over the last few years.

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But if the designs are a little too fruity for your taste, fear not – Maoam's packaging was actually redesigned in 2015. And as you can see below (as well as on Haribo's website (opens in new tab)), there isn't a compromising position in sight. All's well in the world.

Maoam packaging

Maoam's new packaging is much more innocent (Image credit: Haribo)

Still, we remember Maoam's previous packaging – and said memory is now well and truly sullied. Check out these 37 standout packaging designs if you're looking for some truly bold examples, and if you fancy designing your own, take a look at the best Adobe Creative Cloud deals below.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).