Viral TikTok video exposes the fruity side of Haribo's Maoam packaging design

Ready to have your childhood ruined? A viral video currently doing the rounds on TikTok has drawn attention to the seemingly X-rated packaging design for Haribo's Maoam sweets. And, well, yes. We can certainly see it.

Viewed over three million times, the clip (below) simply asks 'Why have we never realised what Maoams are actually doing?', while displaying six different illustrated wrapper designs – all of which depict fruit-based characters in some rather, er, compromising positions. It seems Haribo's character design is fruity in more ways than one.


You Learn something new everyday ‼️ ##TechTokTips ##fyp ##AirPodsJUMP ##LiftLockPop ##fypシ ##fy ##viral ##foryoupage ##trending ##funny

♬ original sound - Mendel & Judah Abehsera

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.