Amazon is NOT happy with this new charity shop logo

Amazon has objected to the logo of a charity shop set up to fight homelessness. The new venture was about to open its doors when it received notice from Amazon that the shopping giant had concerns over the familiarity of its logo. Allow us to describe the shop sign so you can draw your own conclusion. 

A black background sits behind a lower-case, white, rounded font spelling out the shop name: amaze. And crucially, running under the word amaze (from the letters a to z) is an orange 'smile' with an arrow on the end. We see where the problem might lie (well, let's be honest – it's the whole thing, isn't it?). Since Amazon has an icon to rival the best logos out there, we're not surprised folk want to emulate it – but given the might of the Amazon machine, this was never going to fly.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.