McDonald's striking new ads will make you think twice about littering

McDonald's fries box in a house plant
(Image credit: TBWA\ANG / Stephen Galea)

McDonald's Malta is taking a stand against littering with a new ad campaign featuring the brand's packaging strewn in unconventional domestic spaces. Centering around the phrase "Love where you live", the campaign aims to highlight the careless attitude of littering by framing it inside of the home. 

The simplistic yet effective campaign is set to roll out across social media, as well as digital and traditional billboards, showcasing the brand's commitment to preserving our planet by treating it like home. (If you're after more thought-provoking advertising, check out our collection of the best traffic-stopping billboard advertisements). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.