Sorry Nerf, but your new mascot is terrifying

Murph the Nerf mascot
(Image credit: Nerf)

If you grew up in the '90s, '00s or the '10s, then you probably know the brand Nerf. Although the foam-based weaponry supplier began life in 1969, its famous toy guns weren't released until 1989. Now 53 years after the company's foundation and 33 years after the release of the foam-shooting guns, Nerf has decided it needs a mascot – and the internet is terrified. 

The company's new mascot is called Murph (presumably a joke playing on the words 'Nerf' and 'mascot'), and it looks something like a foam bullet yeti and certainly isn't a creature you would want to meet down a dark alley at night (see above and below). The humanoid foam beast has caused quite an uproar online, with many comparing the mascot to a mop, to Gritty the Philadelphia Flyers mascot and even to the large roller cleaners used in car washes. I'm not sure about you, but I think that after seeing this foamy abomination, I'll stick to the best lego sets for adults to satisfy my inner child.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.