Netflix channels the magic of the cinema in new ident

Netflix 'N' logo on a black background

If you decided to binge on your favourite Netflix Originals series or movie last weekend, you might have seen the streaming service's new animated logo in action. 

Created by Netflix's in-house design team in collaboration with an unnamed independent creative agency, the new animated logo sees the familiar 'N' ribbon icon appearing on a black background before rushing towards the viewer in a flurry of neon bands.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.