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Someone recreated the Netflix logo with yarn (and it's glorious)

Netflix logo
(Image credit: Kevin Parry)

Ever wondered what the Netflix ident would look like if it was constructed from $30 worth of yarn? Me neither, but animator Kevin Parry has – and it's something we can all be grateful for.

Parry's latest video has gone viral on Twitter, and shows the artist reconstructing the logo and 'stripe' animation out of string. It's a delightfully crafty take on the ident, and it's no surprise that the internet is loving it. (Looking for more logo inspiration? Check out the best logos of all time.)

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"For no reason at all, I took on the challenge of recreating the Netflix 'ta-dum' intro with YARN! Why? Because I love stop-motion and challenging myself," Parry announces in the longer YouTube video (below) detailing the process. And said the process is brilliantly intricate, involving cardboard 'N's, and lots (and lots) of frames. All in all, it was three days very well spent. 

Plenty of commenters have suggested Netflix use the intro for any of its own stop-motion animated series, while others are simply blown away by Parry's creativity. "I’m really impressed with the way this whole video was shot and made, let alone the final product," one YouTuber comments, while another adds, "This was amazing! I hope Netflix see this and wants to license it."

It's always fun to see famous logos reimagined in another style. Indeed, who can forget the utterly terrifying horror edit of the otherwise innocuous Pixar ident? If you're inspired to create your own design, check out our guide on how to design a logo.

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).