'New Coke' makes a comeback

New coke can
Image: Coca-Cola

Even the biggest successful brands don't get it right all the time. But the most successful ones learn from past mistakes, and, best case scenario, find a way to use them to their advantage. Coca-Cola is one such brand, as it's now reintroducing a failed product from 34 years ago.

If you haven't heard the story of 'New Coke', let us take a moment to fill you in. Recognised as a brand so strong it doesn't need a logo, Coca-Cola took arguably the biggest risk in consumer history back in the mid-'80s when it changed the formula for its flagship product. The phrase 'if it ain't broke don't fix it' springs to mind. But Coca-Cola did. And it failed spectacularly. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.