New Converse logo re-treads old ground

Don't panic, Converse has given its wordmark a redesign but the famous Chuck Taylor logo remains intact. Given that the star-shaped piece of ankle decoration is one of the most recognisable pieces of Americana, arguably up there with McDonald's Golden Arches, it's a relief that this rebrand didn't scrap a design classic.

Instead, Converse has revised its wordmark – the one that had the star in the letter 'O' – to tie into a new purpose statement that claims it will provide the youth with "tools that enable movement(s)."

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.