New Formula 1 logo sparks similarity backlash

Formula 1 logo

When are two pieces of design more than just similar to one another? That's what people have been asking this week after it emerged that the new Formula 1 logo bears a striking similarity to a logo design on a pack of compression tights owned by industrial giant 3M.

Launched in late November 2017, the new Formula 1 logo (above) replaced the world premier racing championship's old design that had been in use since 1994. In its place was the new logo, a sleek wordmark that merged the Formula 1 name into a single element that looked to the future and put the fans first.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.