What are the next big branding trends?

Staying abreast of the latest design trends is essential if you want to produce work that catches people's attention, but when you're fully focused on the creative process it can be hard to keep tabs on how aesthetic tastes are evolving.

So to give you a bit of expert advice, we chatted to Brand Impact Awards judges Caroline Till and Stuart Youngs. Caroline is one half of FranklinTill Studio, which provides Computer Arts with a monthly update of the latest design trends, while Stuart is creative director of Texture – a pioneering studio blending human ingenuity with AI. 

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.