Slick new Post-It logo has the internet divided

Less than a month into 2021, we've already seen a fair few rebrands and logo redesigns, from Burger King to, er, the CIA. The latest comes courtesy of everyone's favourite brand of small pieces of paper with a re-adherable strip of glue on its back (thanks, Wikipedia) – and it's yet another example of a brand simplifying its existing design.

The new logo for Post-It brand (the brand behind, you guessed it, Post-It notes) was quietly rolled out this month, but it's already been noted by the internet. It seems users are divided by the geometric new look (below), with some finding it a pleasingly clean new design, and others not so sure. Check out our best logos of all time if you're looking for more inspiration.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.