Skyscanner rebrand is sunny with a chance of Speedos

(Image credit: Skyscanner/Koto)

Travel brands have a tough time of it in general. With a few very rare exceptions – currently, Airbnb springs to mind – we tend not to care too much about travel brands. When it comes to booking holidays, loyalty to a particular brands ranks far below more pressing concerns such as getting the best deal on your chosen destination.

Skyscanner's one of those brands that you'd go with if it could get you an excellent price on the holiday you wanted, but that's probably the full extent of your brand loyalty. However it hopes to change that with its bold new branding and logo design, developed with Koto.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.